General Enterprises Company
Consumer Electronics & Domestic Appliances
General Enterprises Company (GECO) is one of the Gulf region's oldest and respected companies, established in the 1950s before the Emirati unification or the development of the oil industry in the southern Gulf. It has since served millions of satisfied customers with renowned international brands in all segments of consumer electronics and domestic appliances.
GECO operates a busy countrywide network of dealerships and strategically placed showrooms. This is supported by two state-of-the-art fully-equipped service centres in Sharjah and Abu Dhabi, as well as custom-built modern warehouses and a large fleet of vehicles.
GECO is an exclusive distributor in the UAE for a range of consumer electronics and domestic appliances brands including Alcatel, Scholtes, Westpoint, Akai and Princess. GECO is supported by state-of-the-art service and logistics network and operates a countrywide dealership network.
Recognised by discerning buyers in the UAE as the first choice for value, quality and great service, GECO continues to improve people's lives under the fitting slogan, 'We make Better Homes'. Tenacity, honesty and excellent customer relationships ensure that it remains at the forefront of the market's imagination.
Over the decades, GECO has established prestigious franchises for some of the most popular household names in the consumer electronics and domestic appliances industry:
- Akai, Japan
- Alcatel, USA
- AUX, China
- Indesit, Italy
- Polaroid, USA
- Princess, Holland
- Scholtes, France
- Skyworth, China
- Westpoint, France