E-City General Trading
E-City General Trading LLC. was incorporated in 2008. Headquartered in Dubai it operates a highly successful chain of multi-brand electronics stores in some of the premium malls across the UAE.
E-City is a multi-brand, multi-product, multi-service electronics retail concept, that sells more than 100 leading brands of consumer electronics, computers, telecommunication & home appliances. It is set to evolve its brand positioning as the region's first 'Technology Convenience Retail Chain'.
E-City's success is built on The Group's unique understanding of consumer-needs, electronics marketing and retail sales in the region. It operates a variety of innovative store formats to suit customers' shopping habits and lifestyles.
With ambitious plans to become the market leaders in organised electronics retail in the region, E-City is focusing operations on broad-based market representation. The long-term goal is to increase presence in the UAE, followed by a wider presence in the Middle Eastern markets including Saudi Arabia, Kuwait, Qatar, Bahrain, Oman and North Africa.