Modern Pharmaceutical Company
Healthcare promises delivered
Modern Pharmaceutical Company (MPC) began operations in 1969 in Dubai as a retail pharmacy. Since then, MPC has grown to become one of the leading distributor and healthcare solution providers in the MENA region. From the most advanced diagnostic machinery to world-leading health and beauty products, it strives to deliver a comprehensive product offering to the healthcare industry.
- PharmaConsumer | Supplying approximately 25% of the UAE's needs
- Medical | Dental, lab and diagnostic equipment and consumables
- Services | Retail, logistics, sales, marketing, regulatory affairs and HR
MPC has been ranked No 1 by customers for 8 consecutive years and has produced double digit growth for the last 6 years. Combining broad expertise in global healthcare with in-depth knowledge of regional markets, it imports, registers, distributes and markets products through 3 specialized divisions. We are committed to be the outstanding integrated healthcare service provider to our customers and principals in terms of trust, availability and innovation. This new structure ensures your products are within arms reach of those that need them. With the best service in the industry, dedication to both our customer and our principals and the broadest healthcare distribution network, we can ensure the success of your business.
- Healthcare sales and distribution
- Logistics including Free Zone Hub
- Regulatory affairs consultancy services
- Marketing services
PharmaConsumer is the leading pharmaceutical, personal health and beauty care distributor in the UAE, supplying approximately 25% of the country's needs from over 30 leading multinational and regional suppliers. Its seamless operations ensure that our partners' products are always in right place at the right time.
Importantly, partners of PharmaConsumer benefit from deep-rooted industry relationships built by MPC over the last 45 years. The solid financial reputation and ability to consistently outperform the competition, are vital in such a rapidly expanding market.
PharmaConsumer was recently restructured to take its level of professional service to new heights. Now with dedicated key account managers for all of your potential key customers we can provide levels of service not seen before in the Emirates. For our principals we have dedicated Principal Affairs Managers to ensure that we are dedicated to explore every opportunity MPC has to add value to your business. This provides you with a single primary point of contact and ensures excellent alignment between the partners.
Sales & Marketing
MPC's marketing department provides expert marketing, sales & promotional support to drive growth. Through the latest communication channels and a range of medical and consumer touch points, it ensures clients build a consistent brand image and boost sales through impactful marketing approaches. We are proud of our track record of success with major multinationals such Astrazeneca, Pfizer, Janssen and Alcon.
'If you have a business challenge we are here to help you find a solution'.
Through its businesses, Albatha Healthcare is the sole distributor of products from some of the world's leading healthcare brands.
- Bristol Myers Squibb Company
- Glaxo Smithkline
- Merck Serono
- Pharma International
- Procter & Gamble
Medical Products and Solutions
The Medical Division takes pride in its successful track record of bringing to customers bundled healthcare solutions. We are a long term trusted partner in the UAE, with an excellent reputation and an extensive network and proven outcomes that we continue to bank on to deliver successful projects. We import medical devices and implement technological solutions that our customer value the most and ultimately assure the delivery of best quality care to patients.
We are a team of professionals coming together from a diverse cultural background with global experience in the healthcare field. United in our vision and values, we assure our partners and customers alike that we shall add the right value to their business and deliverables through excellence in our performance. To stay ahead of the curve, we regularly invest in training our sales specialists, product specialists, and engineers and do often engage and share with our key customers such learning, in true partnership spirit.
Access to market, availability of products and service uptime are the essence of our success. We do so while investing in the latest monitoring and control systems available and infrastructure resources, be it administrative or financial, to support our operational activities and delight clients.
With solid regional experience, our specialized business units are focused on their customer needs - consulting and advising on healthcare product requirements and bringing them the latest innovations through their global partner network of leading healthcare manufacturers. Most importantly, we listen to the professional healthcare givers and planners and what we hear is simple... Promise Delivered.
And, this is the essence of our everyday operations - be it supplying suture to the operating room, a scanner to the radiology department, materials to a dental clinic, diagnostic kits to a laboratory, repairing a ventilator in the ICU, or equipping a full hospital project turnkey.
- Beckman Coulter
- Enraf Nonius
- Getinge AB
- Johnson & Johnson
MPC owns Modern Pharmacy retail outlets in Dubai, Abu Dhabi, Al Ain, Ajman and Sharjah with a team that works hard to maintain its peerless reputation for quality and service. These pharmacies give MPC a real competitive edge in the market, providing vital insights into the lives of consumers and assisting the Group in tailoring more complete healthcare solutions.
In our constant pursuit of stronger, more productive relationships, Modern Pharmaceutical has established the first dedicated regulatory affairs service. The professional, quality-focused team has gained MPC, and therefore our partners, the full trust and support of regulatory agencies. MPC has signed an agreement with EXTEDO to support them in developing eCTD capabilities in the GCC. This ensures MPC remains at the cutting edge of regulatory practice.Human Resources
MPC's partners may require a variety of HR support, from developing strategic regional teams to general help and advice on their HR roadmap. Offering support wherever possible, Modern Pharmaceutical gives partners the opportunity to learn from its experience and benefit from the specific systems it has developed for the Middle East.
Every region has unique challenges. MPC's partners benefit from unrivalled local knowledge making sure that products are available, which is a key priority in this market. Together with global logistics experts Hellmann Caliper, MPC offers reliable, professional regional logistics solutions underpinned by a thorough understanding of Middle Eastern commerce and regulatory environments.
In partnership with Hellman Caliper, MPC offers:
- MPC teams on-site accountable for your regional hub
- Great capacity with a 100,000 sq. ft. dedicated healthcare logistics centre
- Unmatched 5,000 sq. ft. dedicated healthcare cold room facilities
- Excellent HQ location ideal for both air and sea freight
- Dubai Logistics City Free Trade Zone in Dubai World Central
- Fully validated cold chain logistics
- Full EDI capability
- Freight forwarding across the GCC, Middle East and beyond