Albatha Retail & Home Products
Innovative Electronics & Appliances
The Consumer Electronics Industry is becoming increasingly important in contributing to the regions overall economic development in the UAE.
Albatha Retail & Home Products Group has been at the forefront of consumer electronics industry. General Enterprises Company (GECO), is an exclusive distributor in the UAE for a range of consumer electronics and domestic appliances brands. Super General is a leading global value-for-money brand, with an exhaustive product range meeting the need of every household and lifestyle requirement and is sold in over 50 countries. The group took a strategic entry into the retail sector with E-City General Trading LLC as its flagship retail brand with world class retail stores across the UAE. Recently, Albatha Retail & Home Products Group has added Geco Smart Life Solutions to its portfolio, to cater to the increasing trend of simplified innovative lifestyle technology products to integrate our lives.
The Group is poised to strengthen and expand its business interests to new domains, global markets and new frontiers to gain a competitive advantage via innovative products, latest technology and address new business sectors such as e-commerce & online trading.
We have always aimed to create excitement and deliver lifestyle enhancing technology. Building on this, our vision is to be a leading organisation in the business of manufacturing & sourcing, distribution and retailing of consumer electronics, home and lifestyle products with an unrivalled reputation for excellence in customer service.