albatha

Albatha Home & Personal Care

Creating Value Together!

Albatha Home & Personal Care Group (HPC) is a leading manufacturer of Home & Personal Care and Packaging products in the Middle East.

We collaborate with our customers and other partners along the value chain to create high-quality and sustainable solutions to meet customers needs in proximity to their markets.

Our production sites are equipped with industry-leading technologies supported by extensive technical expertise and a broad portfolio of solutions that strengthen cost competitiveness, quality and service to customers

Our Business

With employees from 25 nations in 3 Countries and 5 production sites, we have achieved a strong presence in the Middle East.

At our core, we believe in doing business in a way that is ethical, responsible, and sustainable. We are committed to upholding the right social compliance standards in all aspects of our operations, ensuring the health and safety of our employees.

We are a multi-category platform in the consumer goods business with a unique portfolio focused on Home & Personal Care and Packaging products.

Our Companies

Scitra UAE

Scitra has been operating as a specialized Home & Personal Care contract manufacturer for over 50 years, making us your reliable partner for developing and manufacturing your products. We collaborate with our customers and other partners along the value chain to create high-quality solutions to meet customers needs in proximity to their markets.

We are a multi-category platform providing multi technologies and formats with a unique portfolio of Home & Personal Care products designed around your needs.

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Scitra Egypt

Scitra Egypt is one of the leading contract manufacturers in Egypt for Home and Personal Care products. To build our presence outside gulf region, Scitra Egypt was established in 2016 with state-of-the-art production facilities to cater the Home and Personal Care production requirements for world renowned brands. Scitra Egypt believes in continuous improvement, relentless focus on developing products, processes, and people striving to meet the expectations of the most progressive global clients. Safety, quality, flexibility and on time delivery gives an edge to Scitra Egypt in the region for global brand owners.
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Ditra General Trading

Ditra General Trading (DGT) is a full-service distributor of Albatha Home & Personal Care manufactured brands. For over five decades, we have been committed to providing exceptional products and services to the UAE market, catering to the diverse needs of our valued customers.

DGT has a deep understanding of the market, including emerging trends, consumer preferences, and regulatory requirements, allowing us to adapt our product portfolio and marketing strategies effectively.

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Medad Printing & Packaging

Medad was established in 1999 and has built a reputation as the UAE's leading carton packaging solution provider in the region. Medad provides regular and tailor-made solutions, designed to keep your products safe, and differentiate your brands in-store and online. We supply a unique range of solutions to major multinational corporations and local market leaders in Home & Personal Care, Confectionary, Food, Tea, Pharma, and several other industries. We serve markets across Europe, the Middle East and North Africa in a way that leaves positive footprints on the environment.

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Quick Contact

Corporate Office

P.O. Box 7400,
Level 22, Boulevard Plaza 1
Downtown Burj Khalifa, Dubai, UAE

Tel: +971 4 371 1300

Fax: +971 4 325 3687

A Marque for the Future

We have defined our future strategy and direction, and a key component of this strategy is the establishment of a strong, differentiated identity for Albatha.

Albatha logo is an energetic and modern expression of who we are, the way we work and our vision for the future.

Working together to create synergy, the individual components of the new Albatha logo blend to communicate a powerful message of collaboration, community and commitment to our people, our customers and society.

The "sphere icon" represents our world-class expertise and global outlook, communicating growth both regionally and internationally.

An array of colours represents our reach across many different industries and categories, also the diversity of our people and our skills. The colours are purposely transparent to express Albatha's transparency and business ethics. It shows our commitment to creating a free and open business culture built upon trust and honesty.

The white space at the top of the Albatha "sphere icon" symbolizes our openness and readiness to welcome new regional and international partnerships, it communicates that we are always open to new opportunities, markets and possibilities.