albatha

Super General Company

Home Appliances & Electronics
www.supergeneral.com

Super General is Albatha's 'own-brand' established in the UAE in 1987. Super General boasts an extensive range of home appliances and electronics, using the latest in efficient technologies and industry leading quality control processes. Super General has grown beyond the United Arab Emirates to become a regional player, with their first office in Oman.

Super General products are shipped to over 50 countries across the world and sold through a vast network of distributors, including its own showrooms in Sharjah and Dubai. Distribution is supported by a strong supply chain and efficient after-sales-service team, ensuring customers enjoy reassuring quality throughout their relationship with the Super General brand. This careful combination of quality, functionality and affordability ensures continued success in the marketplace.

Our Business

A company driven by innovation, Super General manufactures its products in over 15 countries using the latest in efficient technologies and industry leading quality control processes.

Our Products

Super General boasts an extensive range of home appliances and electronics, including:

  • Refrigerators and freezers
  • Washing machines
  • Air-conditioners
  • Cookers
  • TVs and digital home entertainment systems
  • Small domestic appliances
  • Water coolers and dispensers
  • Tablet PCs

Super General(Oman)

Super General Company has a fullfledged operation in Oman, which includes warehousing, distribution and strong aftersales service.

The Super General brand is represented across all territories of Oman in all trade channels including conventional dealers, organized powerretail, private & government Institutions. Core focus area in next few years will be enhancing customer support service & development of innovative products inline with local consumer preferences.

Quick Contact

Corporate Office

P.O. Box 7400,
Level 22, Boulevard Plaza 1
Downtown Burj Khalifa, Dubai, UAE

Tel: +971 4 371 1300

Fax: +971 4 325 3687

A Marque for the Future

We have defined our future strategy and direction, and a key component of this strategy is the establishment of a strong, differentiated identity for Albatha.

Albatha logo is an energetic and modern expression of who we are, the way we work and our vision for the future.

Working together to create synergy, the individual components of the new Albatha logo blend to communicate a powerful message of collaboration, community and commitment to our people, our customers and society.

The "sphere icon" represents our world-class expertise and global outlook, communicating growth both regionally and internationally.

An array of colours represents our reach across many different industries and categories, also the diversity of our people and our skills. The colours are purposely transparent to express Albatha's transparency and business ethics. It shows our commitment to creating a free and open business culture built upon trust and honesty.

The white space at the top of the Albatha "sphere icon" symbolizes our openness and readiness to welcome new regional and international partnerships, it communicates that we are always open to new opportunities, markets and possibilities.