Super General Company
Home Appliances & Electronics
Super General is Albatha's 'own-brand' established in the UAE in 1987. Super General boasts an extensive range of home appliances and electronics, using the latest in efficient technologies and industry leading quality control processes. Super General has grown beyond the United Arab Emirates to become a regional player, with their first office in Oman.
Super General products are shipped to over 50 countries across the world and sold through a vast network of distributors, including its own showrooms in Sharjah and Dubai. Distribution is supported by a strong supply chain and efficient after-sales-service team, ensuring customers enjoy reassuring quality throughout their relationship with the Super General brand. This careful combination of quality, functionality and affordability ensures continued success in the marketplace.
A company driven by innovation, Super General manufactures its products in over 15 countries using the latest in efficient technologies and industry leading quality control processes.
Super General boasts an extensive range of home appliances and electronics, including:
- Refrigerators and freezers
- Washing machines
- TVs and digital home entertainment systems
- Small domestic appliances
- Water coolers and dispensers
- Tablet PCs
Super General Company has a fullfledged operation in Oman, which includes warehousing, distribution and strong aftersales service.
The Super General brand is represented across all territories of Oman in all trade channels including conventional dealers, organized powerretail, private & government Institutions. Core focus area in next few years will be enhancing customer support service & development of innovative products inline with local consumer preferences.